• Hannah McCreery

Client story: Order of Style

About Order of Style

An Australian-owned online fashion retailer (stocking over 30 brands including the likes of American Vintage, Camilla and Marc and IRO) offering a convenient, curated online shopping experience.


To write descriptions for brand category pages (knits, dresses, footwear etc) across the website. It needed to capture the essence of each brand while using Order of Style's unique tone of voice (cheeky, yet relaxed with lots of smarts and little sass). Plus, there was a strong focus on SEO to capitalise on demand for customers searching online for specific items.


"Hannah is fabulous to work with. Her attention to detail is in relation to tone of voice for our brand has ensured her content writing was first rate.

She is responsive, timely and all work is executed to a very high standard."

- Lana Coppel (Founder/Director)

See some examples here:

Website copy - Order of Style

Need professional help with words? Get in touch.

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