I write copy that makes a splash. Copy that’s memorable, creative and fresh. But most importantly, copy that connects with your audience and inspires them to take action.
Who am I?
I’ve been fascinated by the power of words ever since I can remember.
Maybe it was coming from a large family that fuelled this fascination: Always someone to talk to, a house buzzing with conversation, something to debate, a story to tell. Or maybe it was because the only way to get some quiet time was to hide away with a book.
I read constantly and wrote for fun - won my first writing comp at age 10, and it was all go from there.
Fast-forward a couple of decades (and many million words later) I’m now a full-blown word-addict with 12 years' writing experience and the skills to help you tell your story in a memorable way.
With my background in both public relations and writing, I’ve developed a special blend of strategic thinking and creativity – a combo that’s valuable when it comes to helping you connect with your audience through words.
It’s a big fat cliché that if you love what you do, you’ll never work a day in your life, but I’m lucky enough to feel that way.
This makes for a win win scenario for my clients. I treat every project as a unique opportunity to help you achieve your objectives. And you get to reap the rewards of my passion.
On top of this, I’m a perfectionist and a 110-percenter. And aside from producing great copy, I make sure every client gets a positive and smooth experience.
Telling your story
People remember stories. There’s all sorts of research out there now to back this up. They connect people, engage emotions and build trust.
But, without a background in writing, let alone time on your hands, finding the right words to tell your story can difficult and downright daunting.
There are so many ways to say the same thing. How do you know which way is best? How do you even know where to begin for that matter?
I know you don’t want a mediocre digital presence. You don’t want run-of-the-mill copy that’ll have you sinking beneath a sea of competitors.
You need to stand out. And that’s exactly what I’ll help you do.
It's all about listening
Before I get writing, I like to spend time getting to you, your business, your goals, your audience and what makes you special.
That’s because great copywriting isn’t just about stringing nice words together. There’s so much more to consider.
I guide you through a comprehensive briefing process, asking you all sorts of questions so I can whip up copy that dazzles and delights.
12 years’ writing experience.
Postgraduate Diploma in Communications.
Bachelor of Communications (scholar - graduated top 5%).
Background in PR, communications and copy and content writing.
"The output was incredible. Everyone in our unit loved the collateral. From ideation to execution, the team was very professional and timely. Anyone looking for high quality output, I would highly recommend Two Sides."
International Business Development Director - Wintec