content planner
Hannah McCreery copywriter

WHO'S REALLY BEHIND THIS
wordy operation?

HELLO, I'M HANNAH,
Kiwi copywriter...

Creative thinker, excessive tea drinker, travel monkey* and yoga junkie. 

 

I write words that sparkle. Words that are fresh and creative. But most importantly, words that are carefully curated to connect with the people who matter to you.

*When mum life allows

preparing for content meeting
carrying notebooks and pens

My copy is out there living its best life in all sorts of fun places from cookie dough tubs and recipe books to magazine articles and fashion labels.

I love writing for brands with personality. You know, the zesty, spicy kind. 


The ones with a little pep to their step. Some fizz to their biz.

A SPECIAL BLEND OF strategic thinking AND creativity

Before becoming a full-time word-wrangler in 2018, I worked in public relations and strategic communications.

 

It’s thanks to this past life that I’ve developed a special blend of strategic thinking and creativity. 

 

    Now, with 15+ years’ writing experience (and many million words) under my belt, I use my genuine love for all things wordy to help businesses reach their people through strategic, fist-pump worthy, tongue rolly copy.

WHAT MATTERS TO me

CONNECTION NOT COERCION

I like to work with purpose-driven brands who do good in the world. Those that enrich the lives of their customers and empower them to make decisions on their own terms.

 

No dodgy persuasion techniques. No pushy sales tactics. And no prying on fears or shaming. 

 

Because, well, I kinda like my sleep.

MORE EXTRA, LESS ORDINARY

A born creative and 110-percenter, I’m always looking for ways to add a dash of extra to the ordinary. To create something a wee bit special. 

 

So, I adore writing for brands with big personalities who are open to fresh ways of expressing their value.

PEOPLE FIRST

I’m big on happy working relationships and the values they come with - like transparency, honesty and fairness. 

 

Plus, I chose this career because it’s fun, meaningful and creative. And I want your experience with me to be the same.

 

What I’m really trying to say is: I want you happy dancing yourself silly when we’re done. Not rocking in a corner like a toddler who’s recovering from a toast-cut-into-squares-when-they-wanted-triangles situation. 

ALL EARS

I get how risky it can feel handing the voice of your business over to an outsider. How the fruit cake will she turn my mumbo jumbo into words I can be proud of? 

 

Well, firstly I listen. I mean really listen, so that I get what you need. I research. I strategise. And I do all that before getting my creative word wand out. That way we both know my words will speak to the right people in the right way.

typing on keyboard
ANYWAY, ENOUGH ABOUT ME. 
Let's chat about you.
content writing
WHAT THEY'RE saying

“Hannah's a true wordsmith. We trust her enough to let her contact clients directly and they loved her too."

Luke Kemeys  | Director, nextAdvisory