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SEO and AI-friendly website copy, brand messaging, campaign content, landing pages, About pages, mission statements, media releases, social media content, case studies, packaging copy, feature stories, thought-leadership content + more. But it’s not just about the words on the page. A big part of my work happens before the writing starts. I spend time getting to know your brand, project goals, audience, brand voice so the copy aligns with your strategy, connects with your audience and therefore gets results. Because pretty words without strategy is like confetti in a headwind.

You don’t need perfect brand guidelines or a 40-page strategy deck. But you do need to know what pieces of content you’re after. While I’m a messaging strategist, I’m not a communications or marketing strategist. I can’t create a plan for you, but I can bring your plan to life with strategy-infused copy that sparks connection and inspires action.

It depends on the scope. A 5-page website, for example, may take between 4-6 weeks from brand discovery to final copy. A case study or feature story may take 2-3 weeks. I only work with a select number of purpose-led brands at a time, so you get my full attention instead of rushed, recycled words. My lead-in times vary depending on what I have on the go which means it could be anywhere from 2 weeks - 2 months before we can get started. So getting in early is always best. If you need something urgently, flick me an email and I'll let you know if I can help. I charge a 25% rush fee for projects that require a turnaround time of less than 3 days.

I specialise in personality-packed strategy + words for ethical brands. I enjoy working with brands whose values align with mine and who are looking for fresh, creative ways to express their value. If you’re a purpose-led brand looking for personality-packed brand messaging – that’s my sweet spot. I'm open to chatting about most projects though, so if you're curious to know more, let's jump on a 15-minute call to see if we're a good fit.

Absolutely. I have a knack for making messy thoughts make sense. If you know who you’re talking to and what your organisation stands for, I can shape the message and find the right words to achieve your goals.

Clear, collaborative and supportive. Because I work with ethical brands and purpose-led organisations, we'll likely share many of the same values like authenticity and transparency. I ask thoughtful questions, guide you through each step so I can craft strategic copy that transforms your brand.

Yes. I regularly work alongside in-house teams, designers, strategists and comms pros to bring campaigns, websites and brand messaging to life. I’m used to quickly understanding briefs and happy to jump into whatever tools you use to keep projects on track.

Most of my projects are one-off, fixed-scope pieces like website copy, case studies or brand messaging. But I also team up with in-house marketing and communications teams, designers and agencies on longer-term projects or ongoing support. If you're not quite sure what you need yet, we can start with a discovery session to find the best option.

I embrace AI tools like ChatGPT to support the creative process, speed up research, spark ideas and in some cases, help with early drafts or phrases and messaging. But I believe the best copy needs a human brain and an expert in the driver’s seat. AI tools are only as good as the person using them and the output is only as strong as the brief. And even then, the content generally needs quite some work to lift it to gold-standard quality. I know how to assess, curate, refine and shape the output so it actually does what you need it to.