SEO + AI-FRIENDLY WEBSITE COPY
GET FRESH, ENGAGING + STRATEGIC WORDS
that set you apart
WRITING killer copy IS NO PICNIC
Especially when it comes to your business. You know, the one you’ve poured litres of blood, sweat and tears into. And to write about yourself? Well, that can feel harder than parenting 5 toddlers on a hangover.
I get it. You want your copy to do your business justice, but the tall poppy struggle is real.
ENTER: me
I bring your story to life through strategically-crafted authentic storytelling, a consistent brand voice, and clever, personality-packed copy that people actually want to read.
(All while appearing in AI search results and working nicely with Google’s algorithms.)
Sound good? Then let’s tall poppy the *sugar* out of your brand with some irresistible words that’ll keep your readers engaged – right ‘till the end.
HERE'S WHAT you get:
Brand discovery session (1 – 2 hours). This is where we’ll cover things like your brand values, brand voice, target market and more. Don’t worry, I send you the questions beforehand, so you’ve got time to prepare.
Voice of customer interviews and research (optional add-on).
Strategic integration of key search terms throughout copy.
Title tags and meta descriptions for each page (those snippets that appear on Google searches).
A copy deck full of fresh, sparkly SEO and AI search-friendly words with notes to explain my thinking and strategy.
A page layout and heading structure so you can visualise how the copy will flow (and to make things easier for your web designer).
Proofreading.
2 rounds of collaborative revisions.
A final check of the copy on your website, once designed, before it goes live.
WILL YOU USE CHATGPT TO WRITE MY COPY?
I embrace AI tools like ChatGPT to support the creative process, speed up research, spark ideas and in some cases, help with early drafts or phrases and messaging.
But the best copy still needs a human brain and an expert in the driver’s seat.
AI tools are only as good as the prompts, and the output is only as strong as the brief + strategy. And even then, the copy generally needs a fair bit of work to lift it to gold-standard quality, especially when it comes to creativity. I know how to assess, curate, refine and shape the output so it actually does what you need it to.
WHAT THEY'RE saying
“We made the right decisions engaging Hannah because after just 2 weeks of going live, our new website had already climbed to #1 on Google for organic search results for our targeted key search terms!
Working with Hannah was stress free and she was able to seamlessly work alongside our website designer to ensure all copy and design elements complemented each other and brought together the vision we had from the outset.
We’re beyond stoked with the result.”
Callum Foley | Owner, FoleyCrete
Ngāhuia Britton-Bruce | Senior Digital Marketer, PGG Wrightson
Hannah Gentile | Founder, Nurture Box