MY WORK

TAKE A PEEK AT MY WORDS
in the wild*

*Since my clients own the copy once we finalise a project, it's possible that some changes have been made to my original words.

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KINGSTON GROUP

This fast-growing Hamilton business needed new SEO-friendly website copy that expressed its true value and spoke to its audience in their language.

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SEO website copy

NZ ENTREPRENEUR

As NZ’s online magazine for entrepreneurs, startups and SME business builders, they needed a savvy writer who could quickly grasp business concepts and craft killer content to showcase NZ innovation at its best.

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News stories + business profiles + thought leadership content

THE NOURISHED EATERY

The inspiring owner of this Tauranga plant-based café had one incredible personal story to share and some even better recipes. She needed someone to authentically capture her journey through genuine storytelling and beautifully written copy.

Recipe book + personal story

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COOKIE DOUGH COLLECTIVE

This joy-jammed brand needed creative, clever and fun-filled website copy to match its personality and boost its Google rankings. Here’s what I whipped up…

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SEO website copy

The Cookie Dough Collective marketing copy

SPORT WAIKATO

The communications team at this busy organisation needed a smart, savvy writer who could pop in and out as needed to write all sorts of news stories and healthy living content for its many different audiences.

News stories + online content

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SPORT AA TRAVELLER

The team needed a Waikato-based writer to craft helpful content and insider tips on best places to visit and things to do in the region. Bringing the experience to life for readers through descriptive language and intimate knowledge was key.

Blog content

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ORDER OF STYLE

This Australian-owned online fashion retailer needed brand and clothing category descriptions for its 30+ brands. Capturing the essence of each brand in Order of Style’s welcoming, yet slightly sassy and fun voice, was a biggie.

Brand + product descriptions

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WINTEC

The team at Wintec wanted to bring their professional development opportunities together in one professional booklet that would be made available to international clients. The target market was specific to international working professionals and so the language needed to be clear, and the tone – professional.

Professional development course booklet

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AMES STORE

SEO website copy

This vibrant and playful brand needed copy to match. They wanted fresh, fun and creative words that stood out from competitors and spoke directly to their customers in their language.

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