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NZ small business
This small Kiwi mum-run business offers a range of wooden boxes and personalised pieces perfect for tucking away keepsakes and preserving precious memories.
Founder Loretta was on the hunt to hire a creative copywriter who could write brochure copy that would resonate with her key customers: mums.
She wanted her brochure content to stand out from competitors with fresh copywriting - words that would reflect her brand's friendly, personal and authentic personality.
I said, "hold my beer", opened my lappy and tapped out some tasty words that now grace the marketing brochure that's sent with every Keeps delivery.