Brand story

Set up by PGG Wrightson, the Wool Integrity brand exists to ensure NZ wool follows a path of genuine integrity, from farm to market.

With a Country Calendar feature coming up, the marketing team needed a brand story writer to draft copy for the 'Our Story' section of Wool Integrity's online store.

They wanted engaging copy that expressed the brand's 'why' and connected with their customers on an emotional level.

Having worked with the PGG Wrightson team on a range of other writing projects, they reached out to me to make it happen.