HELLO, I'M HANNAH MCCREERY
New Zealand copywriter, storyteller, creative thinker, excessive tea drinker....
I write copy for good brands that have outgrown bland messaging. Think: values-led businesses, personality-packed cause-driven brands, ethical startups, social entrepreneurs, B Corps and nonprofits.
Your mission is brilliant, but your messaging is beige. It’s run-of-the-mill when you need one-of-a-kind.
You’re a good person doing good work.
But when it comes to translating your work into powerful language that sparks connection and inspires action, you’re struggling.
You know your audience well. And maybe they know you. They might even get what you stand for.
But do they believe it?
When your words are as exciting as a Saturday morning spent scrubbing your toot room, then probably not…
And it’s costing you: time, money, energy, momentum…because without a message that lands, your mission is stunted.
Let’s change that.
Let’s talk about what’s really going on…
COPYWRITING FOR ETHICAL BRANDS
Ready to talk your walk?
I partner with cause-driven brands who want soul-sparky, wink-worthy, mic-droppy words that make your mission clearer, your message louder and your impact impossible to ignore.
Together, we’ll…
Tell stories that show your values in action and reflect what you stand for.
Inject personality and life into your messaging without sounding flippant or inauthentic.
Bring strategic structure to your messaging so everything flows, clicks and connects.
Differentiate your messaging so you zig when others zag.
Adapt your tone to suit your audience and platforms.
Articulate why you do what you do - so it resonates with the right people.
Use clear, confident language to rally not lecture.
Communicate with care and clarity to the people you serve.
Bring warmth, humanity and (if appropriate) playful brand messaging to your content.
Avoid vague purpose-washing by using language that’s real, honest and grounded.
Are you a...
Kiwi business
Driven by more than just dollars?
Advocacy group
Looking to rally not lecture?
B Corp
Who's ready to get strategic with your copy?
Nonprofit
Ready to prove your purpose and amplify your impact?
Social enterprise
With bold values but beige words?
Ethical startup
In need of clever copy to reach your people?
MORE ABOUT ME...
I work with people who give a damn - about people, about communities + about meaningful impact.
Because good causes deserve great copy.
If you’re looking for a full-blown marketing or communications strategy, that’s not me. If you’ve already got a plan and need a clever, creative wordsmith to bring your strategy to life, that is me.
I blend purpose + personality, cause + creativity with one-of-a-kind copy that’s fun, fresh, full of personality AND strategically crafted to connect with the right people.
Because sure, sparkly words are nice.
But without strategy, they’re a little like confetti in a headwind.
That’s why I write with head and heart to craft fist-pumpy, tongue-rolly, scroll-stoppy copy that...and here's the clincher...gets results.
WHAT MATTERS TO me
CONNECTION NOT COERCION
I like to work with purpose-driven brands who do good in the world. Those enrich lives and empower people to make decisions on their own terms.
No dodgy persuasion techniques. No pushy sales tactics. And no prying on fears or shaming.
Because, well, I kinda like my sleep.
MORE EXTRA, LESS ORDINARY
A born creative and 110-percenter, I’m always looking for ways to add a dash of extra to the ordinary.
Forget cookie-cutter copy. I bring fresh and creative thinking to every project with words that are a bold not blah.
I especially love writing for brands with big personalities who are open to fresh ways of expressing their value.
VALUES-LED
I’m big on happy working relationships and values like transparency, honesty and fairness. And I love working with people whose values align with mine.
Plus, I chose this career because it’s fun, meaningful and creative. And I want your experience with me to be the same.
BRAINS BEFORE BOTS
I embrace modern writing tools but believe that the best copy needs an expert in the driver’s seat.
THE PROCESS
1. CONNECT
You say hey. I say hey back. We chat through your project and what success looks like for you. If it sounds like a fit, I’ll send you a proposal with a quote, timeframes and my Ts&Cs to consider.
2. BOOK
We make it official. You give me the green light, pay the deposit and boom you're booked.
3. DISCOVER
We’ll dig into what makes your brand magnetic – even if you don’t see it yet.
4. RESEARCH
I get cracking on this vital piece of the copywriting puzzle. Depending on the project, this may include voice of customer research and getting nosy about your competitors. Already done the work around your audience, brand voice, messaging or keywords? Amazing. I’ll review it all with fresh eyes.
5. WRITE
With all that juicy insight gathered, I put pen to paper…or rather fingers to keyboard and tap out original words that will resonate with your people. We go through two rounds of collaborative revisions to make sure it’s just right.
6. POLISH
I give everything a final scrub, check for sneaky typos and tie it up in a bow ready for you to release into the wild.
7. CELEBRATE
Jaw on the ground, you fist-pump your way to the fridge for a celebratory beverage.
word on the street
“One thing we appreciate about Hannah is how quickly she’s able to get to the heart of what we’re trying to achieve.
She’s an excellent writer but just as importantly, she comes at projects from a strategic lens, taking the time to really understand our goals, audience and voice. She’s a careful listener, has a knack for asking smart questions that uncover what our families and supporters need to hear.
Hannah has a real talent for taking information that could easily feel administrative or transactional and shaping it into something warm, human and genuinely reflective of our organisation and kaupapa.
Tone is important in our line of work and her copy strikes exactly the right balance.
Working with Hannah is also refreshingly straightforward. She’s organised, creative and collaborative, and it’s obvious she cares about the impact of her work.
Hannah’s a calm capable partner who has a strategic mindset and an impressive way with words. Any charity, social enterprise or organisation with a wider mission would be lucky to have her on the team.”
Michael Raynes | Board member, UpsideDowns Education Trust
Frequently asked questions
Ready for a strategy-infused messaging makeover?
TWO SIDES IS A HAMILTON-BASED copywriting studio PARTNERING WITH PURPOSE-LED BRANDS ACROSS AOTEAROA AND BEYOND.
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Website designed by Forme Creative Studio. Photography by Stories by Anne. Words by me.
