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SEO website copy

Kingston Group

Hamilton property developers

Kingston Group is a little different to other property developers in the region. Rather than adding properties to portfolios, they help clients get more value out of their existing assets.

And so, this fast-growing Hamilton business needed to hire a website copywriter who could whip up fresh SEO-friendly words to communicate this unique selling proposition to their customers.

They needed a writer who could improve their website's content for lead generation while reflecting the quality of their service and newly developed brand voice.

So, after a thorough briefing and some solid research, I went off and did just that.

The result: carefully crafted copy that expresses their true value and connects with their customers - in THEIR language.

Two years on from the new site going live, contact page enquiries were up 600%.

Thanks to a fresh set of strategically crafted words, a whole new bunch of homeowners, investors and property hunters have connected with the team at Kingston Group and are on their way to reaching their financial goals, faster.

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