Website content with personality

Ames Store is all about fun, innovative and playful slow fashion with pieces created to transcend trends and last lifetimes.

The existing website copy was basic, lacked personality and didn't give readers any insight into the brand and what it stood for.

So founder Amy, headed off in search of a professional copywriter who could write with a voice - to bring her brand's personality into the copy and brand story to life.

After a discovery session and the necessary research, I tapped out a fresh new set of words that now speak to her ideal customers: the contemplative, environmentally-conscious and quality-seeking shopper.

Here's a taste of those words.