Playful website words

The Cookie Dough Collective is a fun-filled, joy-jammed Kiwi business selling mouth-watering cookie dough to sweet tooths all over NZ.

To ensure the words on her website reflected her brand's personality, owner Katie, knew she needed to hire a copywriter. Someone who could write in a conversational tone, who understood SEO and who knew how to add a big scoop of fun to the copy.

I said, 'pick me, pick me', and off we went.

Me, nose deep in the dough life, cooking up sparkly website words, product descriptions, brand values and product names. Her standing by with champers on ice.

Of course, my website copywriting process isn't quite THAT simple, but you get the drift.

The result: a fresh batch of tongue-rolly words - carefully curated to connect with a very specific kind of dough lover.