ALL GOOD VENTURES
Thought-leadership + purpose-led storytelling
All Good Ventures supports social entrepreneurs to start purpose-driven businesses that use profit to help marginalised communities in need. Its one-year programme provides selected entrepreneurs with funding, mentoring and specialist support.
“Hannah has a knack for taking complex ideas about the topic, social enterprise, and explaining them in a way that feels clear and accessible to our audiences – both here in New Zealand and around the world.”
Heather Claycomb | Co-founder, All Good Ventures
MAKING THE CASE FOR PROFITABLE PURPOSE
All Good Ventures needed a series of thoughtful, accessible articles to help articulate their approach, explain how their model works and bring more clarity to complex conversations around social enterprise, purpose and profit.
Given their ethos, the content needed to be values-led without feeling idealistic or fluffy.
And with topics like sustainable funding for charities, profit vs purpose and their unique model for multiplying impact, they needed someone who could quickly understand complex ideas and translate them into words that would educate, advocate and challenge thinking.
TURNING BIG IDEAS INTO ENGAGING ARGUMENTS
The result was a set of thought-leadership articles that helped bring All Good Ventures’ perspective to life, while building awareness of how purpose-led businesses can create lasting impact.
They explored themes like earned income, financial sustainability and profitable purpose, while positioning the charity as a thoughtful voice in the cause-driven space at a key moment ahead of their annual application round.
“We would highly recommend Hannah to brands who are passionate about their purpose. She will help you articulate your work in a wonderful way."
Heather Claycomb | Co-founder, All Good Ventures
