FORME CREATIVE
Thought-leadership content
Forme Creative is a Christchurch-based brand and design studio helping ambitious businesses build highly effective brands that create consistent demand.
“As a creative agency, we work with many copywriters, but none are trusted to deliver quite like Hannah…incredible is an understatement.”
Islay Wharton | Director, Forme Creative Studio
TURNING PITCHES INTO PUBLISHABLE WORK
Director, Islay Wharton, had been working on building her profile as a brand strategist. One tactic was earning a published spot on Canterbury’s Chamber of Commerce website, a go-to resource for Canterbury business leaders.
She’d already run interviews with a selection of Canterbury business leaders, but after several attempts, the articles weren’t coming together.
What she needed was a strong writer and strategic thinker to make sense of it all: find the angle, build the structure and turn the raw information into something compelling enough to earn a published spot.
“I had an enormous amount of notes and interview transcripts that were frankly too overwhelming in volume to work with. Hannah was incredible at sifting through and pulling out the stories and insights that we wanted to share. She’s a master wordsmith.”
Islay Wharton | Director, Forme Creative Studio
POSITIONING FORME AS A THOUGHT-LEADER
I reviewed everything, identified the unifying idea running through her interviews, recommended an editorial approach and crafted content that brought her thinking into focus.
The outcome was two thought-leadership articles under Islay’s byline on Business Canterbury’s website which positioned Islay as a thoughtful brand strategist.
The pieces gave Islay a credible editorial platform, strengthened Forme’s profile and offered valuable takeaways for Canterbury business leaders.
“Hannah’s consistently so easy to work, but beyond that we can trust her copy is engaging, personality-filled and on point with tone and language.”
Islay Wharton | Director, Forme Creative Studio
