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RHUBARB

SEO + AI search-friendly website copy 

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Rhubarb is an Australian managed IT provider helping growing businesses take the noise, risk and distraction out of technology. 

As part of a wider rebrand, they needed personality-packed website copy that would bring their new direction to life. 

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A DISTINCTIVE BRAND VOICE

Rhubarb had a strong point of difference as an Apple-first managed service provider, but they operated in an industry where the messaging can sometimes feel dry, stiff and corporate.  

THEY WANTED TO DO THINGS DIFFERENTLY

So, we got to work, crafting fresh and fun website copy that would help them stand out in a sea of serious IT providers. 

The result

Confident website copy with a unique brand voice that’s helped Rhubarb sharpen its positioning and build a strong foundation for future growth.

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READ MY WORDS

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NEED FRESH SEARCH-OPTIMISED WEBSITE COPY? 
TWO SIDES IS A HAMILTON-BASED storytelling studio PARTNERING WITH PURPOSE-LED BRANDS ACROSS AOTEAROA AND BEYOND. 

© 2025 Two Sides. All Rights Reserved. 

Website designed by Forme Creative Studio. Photography by Stories by Anne. Words by me. 

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8A Melody Lane

Waikato Innovation Park

Hamilton, NZ

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