SPORT WAIKATO

News articles + eNewsletters

Sport Waikato is a major regional sports trust working to increase physical activity across the Waikato by making play, active recreation and sport more accessible, exciting and inclusive.

“It was an absolute pleasure working with Hannah. She’s had to work with a number of people to gain an understanding of a very complex organisation with many varied programmes and has written fantastic content. She’s also just a lovely person.”

Lisa Bishop | Communications Advisor, Sport Waikato

Good news stories at Sport Waikato were ripe for the picking, but their busy communications team was short on time.

They needed a strong storyteller with a sharp news sense and the ability to craft content that would resonate with their various audience segments.

A STRONGER VOICE FOR REGIONAL SPORT + ACTIVE RECREATION

Over a 6-month period, I wrote a steady stream of news stories, EDMs and other content pieces that helped bring Sport Waikato’s work to life for a broad community audience.

That meant working with the team to identify story ideas and refine angles, interviewing sources, then crafting compelling content that highlighted the many programmes, people and outcomes making a difference across the region.

The result was a substantial body of content that helped Sport Waikato connect with and support their communities, demonstrate the value of their work and share good news stories, more consistently to a wider audience.