TECH IN THE TRON
Strategic storytelling campaign
Tech in the Tron is a partnership between Hamilton City Council and leading Waikato tech businesses, created to connect the region’s tech sector and shine a light on the breadth and depth of talent living right here, in the mighty Waikato.
“Working with Hannah has been seamless, and her ability to demystify technology for a broader audience is exceptional. Such a weapon.”
Erin Wansbrough | Trustee, Tech in the Tron
SHOWCASING WAIKATO’S EXCEPTIONAL TECH TALENT
The mission was in start-up mode when I joined. The team needed an experienced local storyteller who could embed themselves in the project and bring to life the businesses, people and ideas shaping Waikato’s diverse and growing tech scene.
Each piece of content would need to invite the audience in, build pride in the local sector and make a compelling case for why the Waikato is an exciting place to build a career or grow a business.
“From the start, Hannah understood our purpose, devised a clear strategy and streamlined our narrative, language and key messages. She’s made a significant impact with her hands-on approach.”
Erin Wansbrough | Trustee, Tech in the Tron
END-TO-END CONTENT SUPPORT
I came on board at the ideation stage and have been part of the
project ever since, finding angles, uncovering insights and shaping the storytelling approach so each piece ties back to the project's bigger purpose.
So far, that’s resulted in…
Full website copy
Core website messaging + ongoing editorial content
30 interviews
With Waikato tech founders and CEOs
25 stories
A growing library of richly reported stories and in-depth profiles
1.2k+ monthly views
Average views across all pages
Engaged community
Strong recognition across local business leaders
“Hannah’s work carries an authentically Waikato perspective that’s a subtle but vital part of the project…there’s no generic ‘live, work, play’ phraseology or robotic language that can often plague economic development work.”
Mike Bennett | Trustee, Tech in the Tron
GROWING AN ENGAGED COMMUNITY
What started from scratch now includes a growing library of rich content that highlights innovative businesses, world-class talent and tech career opportunities.
Those stories have become some of the most visible expressions of the Tech in the Tron brand and have given the project a clear, engaging voice that’s led to a wide and engaged audience.
“Each story is written with the rigour and clarity of a professional journalist while maintaining a style that’s fun to read, engaging and completely on-brand for our project.”
Mike Bennett | Trustee, Tech in the Tron
