Tech + innovation stories
Telling the story of xxxx in the Waikato
A series of 24 stories that xxx.
​Industry led storytelling campaign
To grow and connect Waikato's tech and innovation industry.
Included ideating, strategising, interviewing and writing.
interviews with founders
Metrics
A series of 24 stories that xxx.
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Combined read of over xxx.
Social media following of xxx
SEO ranking #1 for xxx
Deliverables
Website copy
25 xxx stories
Strategic storytelling in the Waikato
Here are a handful....
meet jeremy hughes: tech founder and wave rider
Tech director, surfer and family man, Jeremy has helped build an award-winning software company in Hamilton while also feeding his passion for the ocean by making his home in Raglan. Find out how he's struck that balance and the importance of moving seamlessly between those two worlds. 
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a conversation with briana christey, ux/ui designer
Specialising in UX and UI design, Bri’s carved out a unique role for herself, working with leading tech companies in Hamilton and beyond. Get her take on what’s attracting tech professionals to the region and why she’s chosen to make Hamilton her home.
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RML MACHINERY SCALES ROBOTICS AND AUTOMATION FROM HAMILTON BASE
As you fill your trolley with the week’s staples, chances are you’ll interact with a product RML Machinery’s technology helped bring to the shelf.
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DAN WEBSTER ON HAMILTON'S FOUNDER-FRIENDLY TECH SCENE
​When you’re starting a business, the real currency is relationships, support and shared knowledge, says Dan Webster, co-founder of Hamilton-based web design company, Ingot.
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Wanna see more?
word on the street
“Hannah has been the engine behind a nearly 18-month effort to significantly upgrade the copywriting and storytelling elements of the Tech in the Tron project.
The project is a partnership between Hamilton City Council and leading tech sector businesses to seek out and shine a light on the talented people and innovative businesses that are doing great things here in the Waikato.
Hannah’s work has included story ideations, research, interviews, writing, reinforcing themes and ensuring that the core fundamentals of the project came through for the reader.
So far, her primary work has resulted in nearly 25 dynamic stories about a diverse set of businesses and interesting people. Each story was written with the rigour and clarity of a professional journalist while maintaining a style that is fun to read, engaging and completely on-brand for our project.
Her work carries an authentically Waikato perspective that is subtle but a vital part of the project.
There is no generic “live, work, play” phraseology or the robotic language that can often plague economic development work.
Hannah has also contributed to nearly every way that we try to communicate our value proposition to growing businesses and tech sector professionals. This has meant email newsletters, sector-specific summaries, website copy and social media teasers.
As a Trustee of the project responsible for an endless list of moving parts, it has been fantastic to know that the most visible elements of the entire effort has had Hannah across it all.”
​Mike Bennett | Trustee, Tech in the Tron